December 22, 2011


It appears that the biggest consumer terrorists are exactly where you would expect them to be, in the Anglo states, as the new Reuters story tells us that Continental Europe is going Yawn on the whole "new supa iPhone", but let's take a look at the story itself...

Apple's market share in the 12 weeks to end-November rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent, Kantar said.

However, in France its share slipped to 20 percent from 29 percent and in Germany to 22 percent from 27 percent. Similar drops were seen in Italy and Spain.

Now, the funny thing here, of course, is that the rest of the Reuters article goes on to state that this all due to the European cash/debt/survival crisis, which is why you have the sentence "Similar drops were seen in Italy and Spain".

However, considering that Germany (we'll not go into the details of that particular delusion) is considered to be Europe's strong man (rah! rah! rah!), while both Britain and the US are very much so in the tank, it shows a lot more about who is in the grip of Status Addiction and who isn't (all that much).

Somewhere at Cupertino, people should start to shit their pants. Because there are numerous factors here at play, and one of them - if my talks with former Apple users is an indication - is that Apple has crossed a line in 2011 with its lawsuits, its shitty customer care, its arrogance towards those who see a cell phone primarily as a tool and wonder, hey, if I can get the same shit with Samsung (insert any other brand here), what is the reason again to buy an iPhone?

Ah, yes... the whole "But I am special" delusion.

Something that, yes, diminishes the more the economy squeezes your budget.

Merry Christmas, Apple.

You're no longer "special"